The Royal Association for the Prevention of Accidents has reported that each year 4,000 children fall out of a window. With our radio campaign we hope to raise awareness of this issue and to promote the solution of our window restrictor.
The campaign which has been rolled out across Smooth Radio, in the North West, East Midlands and West Midlands as well as Real North West, Real XS and Smooth 70s, aims to create awareness and demand for MAX6MUM SECURITY®.
As well as raising awareness of the brand, the radio campaign also gives people the chance to hear Max’s voice for the first time. His super cool American tones offer reassurance of safety and security. You can hear them here – UAP Security Window Restrictor Advert
To complement the airtime campaign, we are also running a digital campaign on http://www.smoothradio.co.uk/; this will run for five weeks and will expect to get 163,410 impressions.
The radio campaign which began on September 2nd will include a mixture of 30 second and 10 second adverts spread across the day from 6am to 7pm. The radio advert features Max telling the risks of children falling out of windows and advises listeners of the solution.
The advert directs listeners to a new micro site, www.getmaximumsecurity.com. This site includes information on the window restrictor, fitting instructions and a list of stockists. Businesses interested in stocking the MAX6MUM SECURITY® Baby and Child Window-Safe™ Restrictor can also express their interest on the site by filling out an enquiry form. The micro site links back to the main MAX6MUM SECURITY® website.
For more information on the campaign visit www.getmaximumsecurity.com.