We will be heading down to the Totally DIY show for the first time in a few weeks to launch MAX6MUM SECURITY® to the retail market.
Former Leeds United and England legends Norman Hunter and Paul Reaney and former Welsh Captain Terry Yorath will be on our stand helping us kick off our first appearance at the show by challenging visitors to a game of table football.
As well as being able to mingle with footballing legends, visitors will also be able to see what retail range MAX6MUM SECURITY® could look like on their shelves alongside the various point of sale items available. To show this we are transforming a section of our stand space into a trade counter, this will give visitors the chance to see just how impactful the MAX6MUM SECURITY® range is in its yellow and black blister packaging.
The MAX6MUM SECURITY® range includes euro cylinders, 6 lever mortice locks, door chains and guards, door viewers, letters and numerals, high security door handles, anti-vandal letterplates, door knockers, sash jammers and window restrictors.
Our brand mascot Max will also be there with his Maxettes to greet visitors and welcome them to our stand. They also make for a fantastic photo opportunity as was seen at the FIT Show last year.
The National Retail Manager for MAX6MUM SECURITY® Paul Roberts said: “We are excited to be exhibiting at the show, I have been several times before and it has always been a great success. This is the first time we will be exhibiting MAX6MUM SECURITY® and it will be a fantastic platform to officially launch the brand into the retail arena.
MAX6MUM SECURITY® is backed by high impact marketing which includes point of sale items including floor display stands, leaflets, leaflet holders brochures as well as a consumer website, iPad app, animated advert and a marketing campaign to establish the brand as the “go to” for home security products.
The Totally DIY show will be taking place at the Jaguar Hall, Ricoh Arena in Coventry from 16th – 18th February 2014. You can register to attend the show here.
You can visit the MAX6MUM SECURITY® team and see our range of products on stand F31.