|ProductsOver the last year, we’ve worked extremely hard to identify what our Tradelocks customers are looking for, then develop quality tools at exceptionally good prices. We’ve been adding to our range throughout the year based on your feedback and requirements.
This has obviously paid off as all product categories had a majority rating of ‘excellent’ with euro cylinders gaining an exceptionally good score (70% excellent). Auto locksmith tools, Lishi tools and Pickbuster were all rated ‘excellent or good’ by over 92% of people who took the survey – a result to be proud of. 97% of customers rated Tradelocks product knowledge as either excellent or good.
There was an overall very positive outcome with 96% of people rating delivery as excellent orgood.
Over the last 12 months, we’ve started to use a broader range of communication methods. As well as the standard phone calls and emails, we’re communicating via text messages, social networks and a blog to keep you regularly updated with all the latest news. We’ve also developed a corporate website where you can download all the latest test certificates, view new products and access news about the industry.
Our survey showed that86% rated our weekly email shots as excellent-good. 93% of people who have viewed our corporate website said they found it of interest. Only 14% of customers are following us on Twitter, but this figure is continuing to grow. 73% of customers rated our brochures excellent-good, which was a great result………but not good enough for us, so we will be spending a lot of time and resource addressing this over the next few months.
Conclusion and next steps
We were really pleased to see that in all areas, Tradelocks has been rated very highly. Delivery performance along with product knowledge and technical backup gained a high score. New initiatives from Tradelocks, including the corporate site also received a positive response. When customers were asked to rate Tradelocks against the competition, 97% of you said we were excellent or good, which is great news. Thank You.
We will not be complacent and we will be continuing to make improvements to live up our high standards. In the coming months we plan to:
- Update the current Tradelocks brochure with our latest range of products and distribute to all customers.
- Send regular text updates to customers who have given us their mobile number.
- Improve after-sales service by following up purchases with a courtesy call.
- Introduce 6 major new products groups that you all will want to buy.
We value your feedback and we’d like to say thank you for choosing Tradelocks.