2012 has already started off to be a very promising year for the highly regarded door hardware and Locksmith tools supplier UAP TradeLocks as they secure the contract to become Borg’s Master Distributor in the UK.
UAP TradeLocks Managing Director David Jennings begins to explain about his deal with Borg: “I have known John at Borg for many years, but had never really taken a deep interest in their keypad type locks for access control.”
“I always knew they were really high quality digi-locks, but I didn’t know how good they were or how comprehensive the range was until we recently began work on opening our Trade Counter and decided we needed to take on a high quality digi-lock range.”
For those of you thinking that a digi-lock isn’t for you, then David suggests you think otherwise as he predicts digi-locks will make a huge sales impact on uPVC commercial doors over the next few years.
“Digi-locks have a market in every commercial building, every hospital, every public building, every school, every caretaker’s cupboard, every police station and more, from John O’Groats to Lands’ end and beyond.”
In the middle of researching the Borg range the penny dropped for David as he fell in love with the uPVC digi-lock.
“I’ve been involved in the uPVC industry for 15 years, but I haven’t ever seen anything as good as the Borg range before. The range even has a product designed specifically for Aluminum doors!”
And that brings David onto another point; “I always thought changing the code on a digi-lock needed a lot of skill and patience, but not with the new models from Borg, it literally takes a few minutes whereas I have bought a competitor’s product to see how theirs compares and gave up after 10 minutes.”
So what makes Borg stand out from other digi-locks?
“The weakest part of digi-locks has always been the ease to by-pass them by getting the code easily. I know many may think that this is a Paul Daniels trick, but on most digi-locks it’s easy. The most common way is to simply tension the bolt and feel which buttons have tightened up and those are the ones that will open the lock. Borg have overcome this massive security flaw by designing and patenting an anti tension plate which they now fit to key models in their range.”
So why with the best product by far in the industry do Borg need UAP TradeLocks, and why do UAP TradeLocks need Borg?
“UAP Tradelocks accept that to grow we need to enter into strategic relationships with others, including new suppliers like Borg. As we see it, the Borg range is the best. We have a distribution deal that enables us to offer these products at competitive prices. So why would we want to re-create the wheel? Borg accept they are brilliant at product design and development but not so good at marketing and distribution. That is where the tie-up with UAP TradeLocks makes a great deal of sense.”
As Spock would no doubt say if he worked for UAP TradeLocks, “Borg locks will live long and prosper”…
