We launched MAX6MUM SECURITY at the Irish Hardware Fair over the weekend. The new range offers high quality, affordable and easy to fit door security for the retail market; included in the range is the 67mm 5 Pin Irish Market Replacement Cylinder which is anti-snap and anti-bump.
To support the new range we have also put together well thought out sales and marketing materials including customisable floor and counter display units, eye catching blister packs and a €2,500 homeowner assurance guarantee if the MAX6MUM SECURITY cylinders are bumped and the insurance won’t pay out.
To complement the new brand, we have created a new ‘Super Hero’ character called Max. Visitors to the show were queuing up to have their photo taken with the character that could be seen making rounds of the exhibition hall.
Our Irish Customer Care and Sales Representative Pat McGinn said: “This was our first appearance at the Irish Hardware Fair and it proved to be the perfect opportunity to show our customers in Ireland our new retail range and our existing lines of door hardware.
“We were really pleased with the positive feedback that we received from visitors. With the rise in burglary rates, security is at the top of the agenda at the moment and our products are perfect for meeting this need”